Furthermore, dollars spent can't be translated to any degree of love. Does the rich man love his wife more than the pauper? If the rich man doesn't spend as much as he is capable of spending, does that mean he didn't care as much? By that logic, we should all go broke every time we get something for our loved ones.
There are alternative ideas about gift giving present in our culture. "The thought that counts" is popular, but I think the idea is meant to forgive bad gifts, rather than guide gift selection. Selecting a truly excellent gift is a challenge taken with ambitious motivation. Really loving a person should motivate us to select carefully. Thoughtfully. And the gift shouldn't be something that appeases the need for a gift or simple desires. While chocolate is a fun gift, I feel that appealing to a person's taste buds doesn't fulfill the potential of a gift. Of course, I don't mean to discount the additional depth that might accompany such simple gifts.
So what makes a gift good?
Here are some thoughts I've had on this matter.
1) A gift should uplift. (It rhymes!!)
Giving the right gift includes knowing the needs of the other person, and finding what we can do to bring joy to their life. The better we know them, the better our gift selecting can be.
2) A gift should bring the giver and receiver closer together.
I had a friend who would pick ring tones in a very particular way. He wanted each song to represent himself, since it was his phone that was ringing. At the same time, he was careful to select a song that represented the person calling. Homing in on the right song was a thought filled task, and the result would be a song that tied his personality to the caller. There was a kind of intimacy in his method of selecting a ring tone.
Giving gifts should take as much thought about the personality of the individual.
3) A gift should be valuable.
Not necessarily costly, but gifts should be something that the person feels like keeping, using, and remembering. Gift cards are valuable in one sense, but in a non-monetary sense, they can lack value to the receiver.
4) A gift should be heartfelt.
The best stories about gifts are stories of sacrifice. The giver wanted to give the gift so much that they went to great lengths, or went through personal troubles to give it. "The Gift of the Magi" is one sweet Christmas tale that touched upon this concept.
The sacrifice of one's life for another is said to be the greatest demonstration of love. And yet, I'm awfully tempted to believe that living one's life for another is greater still. One way or the other, a true gift demonstrates the commitment of one's self to the receiver.